The Ask
To launch and amplify the Steve Madden 2021 Summer #maddenverse collection digitally.
GOOD VIBES created an influencer marketing strategy which onboarded 6 female micro digital personalities and influencers to curate content according to briefs and moodboards which positioned the #maddenverse collection as a must have essential look for summer.
RESULTS:
GOOD VIBES successfully increased maximum brand exposure and awareness for Steve Madden, specifically the #maddenverse collection as increased site visits and in-store traffic were accredited to the campaign. Furthermore, the brand associated themselves with top leading micro- influencers in the genres of lifestyle and fashion and also opened up new audiences and customers to the brand
