Job To Be Done
Johnnie Walker Partner and Emerging Markets wanted to tap into the digital space by leveraging YouTube to stream mixes of popular Amapiano artists whilst educating its consumer on the “at home occasion”
What We Did
Working with partner agencies and brand, we conceptualized an online experience that saw a series of videos shot incorporating the Highball serve, Johnnie Walker branding and popular Amapiano DJS
Hitting over 100 000 views, take a look at the mixes below:
