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Amapiano x Johnnie Walker YouTube Mixes.

Job To Be Done

Johnnie Walker Partner and Emerging Markets wanted to tap into the digital space by leveraging YouTube to stream mixes of popular Amapiano artists whilst educating its consumer on the “at home occasion”

What We Did

Working with partner agencies and brand, we conceptualized an online experience that saw a series of videos shot incorporating the Highball serve, Johnnie Walker branding and popular Amapiano DJS

Hitting over 100 000 views, take a look at the mixes below:

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