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Launching Steve Madden Summer Campaign

The Ask

To launch and amplify the Steve Madden 2021 Summer #maddenverse collection digitally.

GOOD VIBES created an influencer marketing strategy which onboarded 6 female micro digital personalities and influencers to curate content according to briefs and mood boards which positioned the #maddenverse collection as a must have essential look for summer.

The Results

GOOD VIBES successfully increased maximum brand exposure and awareness for Steve Madden, specifically the #maddenverse collection as increased site visits and in-store traffic were accredited to the campaign. Furthermore, the brand associated themselves with top leading micro- influencers in the genres of lifestyle and fashion and also opened up new audiences and customers to the brand.

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